Longines World Equestrian Academy

to promote equestrian sports in China

The Swiss watchmaker Longines joins most successful show jumping rider all over the world Ludger Beerbaum and CEO of Beijing Dashing Equestrian Cultural CO Ltd. Jing Li, to announce the creation of the Longines World Equestrian Academy, of which the watch brand is the Title Partner and the Official Watch. This academy aims at promoting the equestrian discipline of show jumping in China by teaching best practice to professionals working in this sport through a whole program designed by Ludger Beerbaum and implemented by a team of experts under his supervision.

 

Longines announces together with four times olympic gold medal winner Ludger Beerbaum and CEO of Dashing Equestrian Jing Li the creation of the Longines World Equestrian Academy. The aim of this academy is to promote the equestrian discipline of show jumping in China, as well as mediate best practice to all the professionals of this sport, with a special focus on horse welfare. Beerbaum designed a program made up of two annual “clinics” – or seminars – for riders and grooms at the Ludger Beerbaum Equestrian Center in Beijing, the second being more focused on the preparation of the Longines Equestrian Beijing Masters, of which Dashing Equestrian is the organizer. The program is also based on educational video sessions filmed in riding sport center Riesenbeck International in Germany. As a next step, the program should offer the opportunity to Chinese riders and horses to come to Riesenbeck and take part in its shows.